The Sands Care Group

The Sands Care Group operates boutique care homes focused on high-quality residential and dementia care. Their previous site was informational but didn’t reflect the warm, reassuring in-home experience families need to see; it also created extra admin work when staff needed to update room availability, publish activities or share admissions documents.
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We rebuilt the site in Webflow with two priorities: present the homes in a compassionate, trustworthy way that reassures families, and streamline the admissions process so the care team could handle enquiries faster.
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What I delivered:
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• Brand-led Webflow redesign that showcases each home’s personality, rooms, communal spaces and care approach.
• CMS-driven home & room pages (rooms, occupancy, activities, staff bios) so teams can update availability, menus and events without a developer.
• Admissions funnel with CRM-ready enquiry forms, downloadable brochures, and a clear next-steps workflow to guide families from interest to viewing.
• Virtual tour / gallery integration to give prospective residents and families an immediate feel for the environment.
• Accessibility improvements (WCAG basics) and clear content for vulnerable users and relatives.
• GDPR-aware contact flows and clear privacy notices to meet regulatory expectations.
• Local SEO and schema for organisation, locations and services to improve discoverability by families searching locally.
• Performance and mobile optimisation so information loads quickly on phones (important for on-the-go family research).
• Analytics and event tracking for enquiry conversions, brochure downloads and virtual-tour engagement.
• Handover documentation and a short training session so staff can publish occupancies, events and news without external help.

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Key outcomes:
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• Faster, clearer admissions pathway — more qualified enquiries routed to the team with key details captured up front.
• Reduced admin time: staff update rooms, activities and availability in minutes rather than waiting for developer edits.
• Stronger trust signals online — better imagery, staff bios and testimonials helped reassure families during the decision process.
• Improved mobile performance and accessibility made the site more usable for older relatives and on-the-go users.
• Measurable uplift in brochure downloads, virtual-tour engagement and viewing bookings following launch.