Paul Williams Project Management

Paul Williams Project Management provides project management and consultancy across construction and refurbishment projects. Their previous site felt generic, buried critical case studies and credentials, and made it hard for commercial clients to quickly verify experience or request a proposal.
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We rebuilt the site in Webflow to make the company’s track record obvious, simplify the enquiry process for commercial leads, and turn the website into a practical business tool for securing new contracts.
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What we delivered:
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• Clean, confidence-building Webflow design that foregrounds credentials, accreditations and client logos.
• Robust portfolio and case study CMS so each project can be showcased with images, timelines, costs (optional) and client outcomes.
• Structured service pages that clearly explain delivery stages (pre-construction, procurement, site management, handover) and answer common client questions.
• CRM-ready lead capture with pre-qualification fields (project budget, timescale, sector) to surface high-value enquiries.
• Downloadable tender packs and PDF capability for sharing sample scopes of work and standard terms.
• Proposal/consultation booking flow to reduce back-and-forth and speed up initial discovery.
• Technical SEO: on-page optimisations, service schema, and local/business schema to improve trust signals.
• Performance and accessibility work to ensure a professional UX for busy commercial users on mobile and desktop.
• Analytics and conversion tracking for proposal downloads, contact forms, and portfolio page views.
• Handover documentation and staff training so the team can add new case studies and publish project updates without developer help.

Key outcomes:
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• Stronger lead quality — enquiries now include budget and timescale details, so the team can prioritise high-value opportunities.
• Faster conversion from interest to proposal via downloadable tender packs and an integrated booking flow.
• Clearer demonstration of experience and credentials, improving credibility with procurement teams and specifiers.
• Easier content management for the team — new projects and case studies published in minutes, supporting ongoing business development.