Pre-Law Solicitors

Pre-Law are a regional solicitors firm providing conveyancing, family law, wills & probate and commercial legal services. Their previous website buried key service information, mixed up navigation, and didn’t make it easy for prospective clients to find the right specialist or contact the right person quickly — which cost them enquiries and created friction for conversion.
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We rebuilt the site in Webflow with two primary aims: make it fast and simple for users to find the right legal service, and use the site to build trust with clear credentials and helpful content that converts visitors into enquiries.
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What we delivered:
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• Clean, professional Webflow build with a focus on clear information architecture and intuitive service discovery.
• Rewritten, SEO-friendly service pages structured to answer client questions and reduce hesitation (process, timescales, fees and FAQs).
• Prominent trust signals: solicitor bios, accreditations, client testimonials and case highlights to reassure visitors and improve conversion rates.
• CRM-ready contact and enquiry forms with pre-qualification fields to surface high-value enquiries and reduce back-and-forth.
• Custom CMS for news, legal guides and ressources (content marketing to capture long-tail search traffic and demonstrate expertise).
• Technical SEO: on-page optimisation, schema markup for organisation and services, and local SEO basics to help regional searches.
• Accessibility and performance improvements to meet regulatory expectations and provide a fast, usable experience on mobile.
• Handover documentation and training so the team can publish news, update solicitor profiles and manage enquiries without developer support.

Key outcomes:
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• Clearer service navigation and more persuasive content reduced friction in the buyer journey — enquiries became more relevant and better qualified.
• Improved discoverability for local and practice-specific searches thanks to the CMS-led content strategy and on-page SEO.
• Professionalised online presence that better reflects the firm’s credentials and helps win trust with commercial and private clients.
• Staff can now update bios, publish guidance articles and manage leads independently, reducing reliance on external support.