Mighty Student Living

Mighty Student Living manages multiple student properties and was receiving high volumes of repetitive enquiries (availability, contracts, deposits, viewing times) outside office hours. The front-line team were spending too much time answering the same basic questions, slowing down lead qualification and booking conversions.
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We implemented a trained AI chatbot on their Webflow site to automate that first contact and convert curiosity into qualified enquiries.
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What we delivered:
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• Discovery & content audit to gather FAQs, tenancy terms, floorplans, pricing and existing enquiry transcripts for training data.
• Designed conversational flows for key user intents: availability checks, viewing bookings, deposit/process questions, pricing, and emergency contacts.
• Trained the chatbot on Mighty Student Living’s content (site copy, FAQ, tenancy snippets) so answers are accurate and brand-appropriate.
• Webflow integration with a lightweight widget that loads fast on mobile and desktop.
• Lead-capture funnel inside the chat (pre-qualifying questions, contact capture, preferred viewing times) so high-intent users are routed as sales-ready leads.
• CRM-ready routing: chatbot outputs structured lead data that can be pushed to the client’s CRM (HubSpot-ready) or delivered via email/SMS to the lettings team.
• Fallback & human handover: smooth escalation to a human agent when necessary, plus canned follow-ups and suggested email templates for the team.
• Analytics and continual optimisation: event tracking for intents, conversion rates, and unanswered questions so we could iteratively improve responses.
• Full handover and staff training so the lettings team can tweak flows and update the knowledge base without developer support.

Key outcomes:
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• Instant answers for common queries and 24/7 availability — students no longer have to wait for office hours to get basic info.
• Faster lead qualification: the chat captures viewing preferences and contact details up front, meaning the lettings team only spends time on warm leads.
• Reduced repetitive admin for staff, freeing time to handle viewings and closing applications.
• Better data: structured chat transcripts and intent analytics helped the team spot knowledge gaps and update copy or policies.
• Measurable increase in same-week viewing bookings and a smoother handover from web enquiry to booked viewing.