In the final term of my Marketing degree at Lancaster University, I co-founded a small digital agency called FG Labs with my business partner at the time, Fran. We were a couple of students with big ambitions, focusing on AI-driven solutions as well as more traditional marketing and web design. Like most early-stage ventures, we were learning everything on the fly, juggling live projects, limited resources, and a lot of trial and error.

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Here’s a snapshot of our original FG Labs website—clearly AI was front and centre at the time.

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One of the most important boosts we received during that time came from Lancaster University’s Work in Progress (WIP) programme.

Thanks to the support and funding made available through WIP, we were able to cover essential software costs at a time when we were deliberately keeping our prices low to attract clients and build trust. That small but critical bit of breathing room made all the difference, it allowed us to focus on delivering real value, rather than constantly worrying about staying afloat. That approach to client work has stuck with me ever since, and it’s helped shape the long-term relationships and recurring revenue the business relies on today.

The encouragement and belief we received through WIP, especially from Rachel Cox, who was an incredible source of advice, energy and support, gave us the confidence to take things seriously. That kind of backing isn’t something you forget.

Since then, the business has grown and evolved into what is now Lune Studio, a Webflow Partner agency focused on building clean, high-performing websites for growing UK businesses. While Fran has gone on to focus full-time on his YouTube channel, I’ve continued building Lune Studio as a solo founder, and the principles we built FG Labs on still run through the business today.

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Lune Studio was born from the lessons learned at FG Labs. My focus today remains on blending strong design with smart, efficient tech—something shaped by both the AI work we explored early on and the practical business experience that followed.

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But it wasn’t just us who benefited from WIP. Through FG Labs and now Lune Studio, we’ve helped dozens of local businesses access high-quality digital solutions they may not otherwise have been able to afford, from early-stage startups to long-standing family-run firms. We've also worked with and mentored other young entrepreneurs in the area, always trying to give back where we can.

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With Todd, founder of Toad Sweat and Sweet Heat. Todd discovered Lune Studio after reading a Lancaster Guardian feature — proof that local press still makes things happen!

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Looking back, WIP gave us more than just funding. It gave us permission to start, and the tools to do it properly. The fact that programmes like this exist, backed by the university and the people who fund it, is something I think more students should know about. I’m incredibly grateful for the support we received, and I hope one day Lune Studio can give something back to the programme that bet on us in the beginning.